YES Network is most-watched RSN in the country for 14th time in 16 years

Fans consumed 6.6 billion minutes of Yankees game action on YES In 2018

YES' Yankees viewership grows by 36 percent when adding audience from 11 outer markets to New York DMA figures

Buoyed by its best New York Yankees ratings in six years, the YES Network finished 2018 as the most-watched regional sports network (RSN) in the country in both primetime and total day. This marks the 14th time in 16 years that YES has been the most-watched RSN in the country.

2018 YES Network highlights

● YES averaged 25,000 TV households in total day in the New York DMA in 2018, 39 percent greater than the #2 RSN, NESN, which averaged 18,000 TV Households

● YES' 25,000 TV households total day average was greater than that of the other three New York RSNs combined

● YES averaged 61,000 TV households in primetime in 2018, 9 percent greater than NESN, the #2 RSN, which averaged 56,000 TV Households

   ● The 61,000 TV Households was YES' best primetime delivery in six years -- since 2012

● YES had its best unduplicated market reach among millennials (persons 18-34) in three years

● 45.6 percent of YES' average total day audience in 2018 was female, the highest such percentage among all New York RSNs in the DMA

2018 Yankees on YES highlights

● Yankees games on YES averaged a 3.60 TV Household rating this past season, its best Yankees ratings since 2012 (six years)

● Yankees primetime games on YES ranked #1 in the New York market in primetime this past season, beating the primetime average of every other TV network in the DMA

● Yankees games on YES generated more viewing in New York (6.6 billion minutes consumed) than the top 11 primetime entertainment shows combined (6.1 billion minutes consumed)

● From Memorial Day to Labor Day, ratings for Yankees primetime games on YES were the second-highest among all primetime programming in the New York DMA, trailing only 60 Minutes

● For the entire 2018 season, ratings for Yankees primetime games on YES out-rated all late evening newscasts in the New York DMA

● YES' Yankees games achieved six-year highs in key demos such as males 25-54, persons 25-54 and females 25-54

● YES' Yankees Pre-Game Show enjoyed its best ratings since 2009 and its Yankees Post-Game Show notched its best ratings since 2011

Yankees Batting Practice Today and Yankees Extra Innings each had their second-highest ratings ever

The popularity of the Yankees on YES beyond the New York DMA

● YES' Yankees viewership grew by 36 percent when adding audience from 11 outer markets to New York DMA figures

● Yankees games on YES averaged a 2.0 TV Household rating or better in eight of the 11 outlying DMAs (beyond the New York DMA), including: 

   ● Binghamton - 4.43

   ● Utica - 3.96

   ● Albany-Schenectady-Troy - 3.82

   ● Watertown - 3.16

   ● Hartford/New Haven - 2.66

   ● Syracuse - 2.39

   ● Elmira/Corning - 2.38

   ● Rochester - 2.00

The Michael Kay Show

● Ratings for YES' live simulcasts of The Michael Kay Show in 2018 were the third-highest for any radio simulcast ever on YES (0.27 average TV Household rating in 2018)

YES Digital

● YES averaged 17 million video views per month this Yankees season on YES' various digital platforms, a 42 percent year-over-year increase

● YES has the largest digital audience of any RSN in the country, including more than 400,000 Facebook followers, 250,000 Instagram followers, 175,000 Twitter followers and more than 60,000 YouTube subscribers

Source: Nielsen TV ratings, DMA Regional Sports Network Analysis, 2012-2018 Q1-Q4 Total Day (M-Su/6a-2a) & Primetime (M-Su/7p-11p), Local Market Sports Report, 2018 Yankees In-game on YES, NY DMA (LPM - Full Season), Albany-Schenectady-Troy/Buffalo/Hartford & New Haven (Set Meter/Code Reader - Full Season) + remainder DMA's (RPD - May, July, August, September), Metered Market quarter-hour average, Live Plus